CASE STUDIES
Hess Club 2024
The 75th Heß-Club Conference brought 600 top performers and their partners to Cape Town for a week filled with memorable moments. From start to finish, the focus was on rewarding success, spending quality time together, and discovering the best of what South Africa has to offer, through meaningful, hands-on experiences designed to inspire and connect.
EVENT HIGHLIGHTS
- Fourteen curated excursion options blending adventure, culture, and sustainability, from Harley rides to Cape Point and Robben Island storytelling, to wine blending and whale watching.
- A vibrant spouse and non-active member program featuring foraging, painting with wine, and Bo Kaap cultural immersion.
- All experiences were designed with a strong focus on regenerative tourism, celebrating local communities, cuisine, and the natural environment.
- The event delivered a seamless blend of luxury and authenticity, leaving guests inspired and connected to South Africa’s spirit and stories.
Hess Club 2024
The 75th Heß-Club Conference brought 600 top performers and their partners to Cape Town for a week filled with memorable moments. From start to finish, the focus was on rewarding success, spending quality time together, and discovering the best of what South Africa has to offer, through meaningful, hands-on experiences designed to inspire and connect.
EVENT HIGHLIGHTS
- Fourteen curated excursion options blending adventure, culture, and sustainability, from Harley rides to Cape Point and Robben Island storytelling, to wine blending and whale watching.
- A vibrant spouse and non-active member program featuring foraging, painting with wine, and Bo Kaap cultural immersion.
- All experiences were designed with a strong focus on regenerative tourism, celebrating local communities, cuisine, and the natural environment.
- The event delivered a seamless blend of luxury and authenticity, leaving guests inspired and connected to South Africa’s spirit and stories.
Entrepreneurs Organization Tanzania Exploration 2024
Initially planned as an extension of the GLC in Cape Town, this event evolved into a standalone experience due to time constraints—opening the door for something truly iconic a year later. EO hosted their members on an unforgettable journey through Tanzania, combining the raw beauty of the Serengeti with the laid-back luxury of Zanzibar.
EVENT HIGHLIGHTS
- Seamless private charter flights connecting the Serengeti and Zanzibar for a smooth, high-touch experience.
- A sunrise hot air balloon safari over the Serengeti, followed by a bush breakfast surrounded by wildlife.
- An atmospheric Serengeti bush dinner under the stars, complete with traditional music and firelight.
- Immersive cultural tours exploring the island’s rich Swahili and Arab influences.
- A spectacular farewell dinner set over the ocean, closing the journey with elegance and reflection
Entrepreneurs Organization Tanzania Exploration 2024
Initially planned as an extension of the GLC in Cape Town, this event evolved into a standalone experience due to time constraints—opening the door for something truly iconic a year later. EO hosted their members on an unforgettable journey through Tanzania, combining the raw beauty of the Serengeti with the laid-back luxury of Zanzibar.
EVENT HIGHLIGHTS
- Seamless private charter flights connecting the Serengeti and Zanzibar for a smooth, high-touch experience.
- A sunrise hot air balloon safari over the Serengeti, followed by a bush breakfast surrounded by wildlife.
- An atmospheric Serengeti bush dinner under the stars, complete with traditional music and firelight.
- Immersive cultural tours exploring the island’s rich Swahili and Arab influences.
- A spectacular farewell dinner set over the ocean, closing the journey with elegance and reflection
AKZO Nobel 2024
AkzoNobel brought 50 of their top clients and their partners to Livingstone for a memorable and meaningful getaway. Set against the iconic backdrop of Victoria Falls, the event was designed as both a gesture of appreciation and an opportunity to share the company’s plans for the year ahead in a relaxed and inspiring setting.
EVENT HIGHLIGHTS
- A meaningful CSR initiative at Mukuni Village, where guests planted trees and a vegetable garden at a local school.
- An unforgettable farewell dinner at Batoka Gorge, ending with a dramatic light projection show against the cliff face.
- A luxurious dinner aboard the Livingstone Express, combining fine dining with a journey through Zambia’s scenic landscape.
- A full-day safari in Chobe National Park, Botswana, capped with a relaxing lunch on river boats along the Chobe River.
AKZO Nobel 2024
AkzoNobel brought 50 of their top clients and their partners to Livingstone for a memorable and meaningful getaway. Set against the iconic backdrop of Victoria Falls, the event was designed as both a gesture of appreciation and an opportunity to share the company’s plans for the year ahead in a relaxed and inspiring setting.
EVENT HIGHLIGHTS
- A meaningful CSR initiative at Mukuni Village, where guests planted trees and a vegetable garden at a local school.
- An unforgettable farewell dinner at Batoka Gorge, ending with a dramatic light projection show against the cliff face.
- A luxurious dinner aboard the Livingstone Express, combining fine dining with a journey through Zambia’s scenic landscape.
- A full-day safari in Chobe National Park, Botswana, capped with a relaxing lunch on river boats along the Chobe River.
STADA Global Leadership Meeting 2024
STADA’s Global Leadership Meeting took place in Cape Town in 2024. The brief was to design and deliver unique, engaging meetings infused with local culture, leaving a lasting legacy not only for the company’s leadership but also for the destination itself.
EVENT HIGHLIGHTS
- Exclusive access to private cable cars for a scenic ascent to Table Mountain, culminating in a welcome speech with a full AV setup and bespoke catering.
- A vibrant “unconferenced” experience in the Westin Hotel’s ballroom, designed to break down barriers and foster open engagement.
- Three exclusive, themed outdoor dining experiences, each offering a unique culinary journey in a stunning natural setting.
- A custom-built, luxury tented safari experience near Cape Town, blending adventure with elegance in the heart of nature
STADA Global Leadership Meeting 2024
STADA’s Global Leadership Meeting took place in Cape Town in 2024. The brief was to design and deliver unique, engaging meetings infused with local culture, leaving a lasting legacy not only for the company’s leadership but also for the destination itself.
EVENT HIGHLIGHTS
- Exclusive access to private cable cars for a scenic ascent to Table Mountain, culminating in a welcome speech with a full AV setup and bespoke catering.
- A vibrant “unconferenced” experience in the Westin Hotel’s ballroom, designed to break down barriers and foster open engagement.
- Three exclusive, themed outdoor dining experiences, each offering a unique culinary journey in a stunning natural setting.
- A custom-built, luxury tented safari experience near Cape Town, blending adventure with elegance in the heart of nature
Entrepreneurs Organization GLC 2023
The Entrepreneurs Organization hosted its Global Leadership Conference in Cape Town, where Into Africa organized off-site learning experiences. Our role was to create unique, interactive, and engaging activities that took delegates beyond the conference room while ensuring that the core message and key learning objectives were seamlessly woven into each on-site event.
EVENT HIGHLIGHTS
- Into Africa successfully orchestrated 7 simultaneous off-site learning experiences in a single afternoon
- Showcasing some of Cape Town’s most iconic “must-see” locations.
- The operation involved the seamless coordination of 1,600 delegates, utilizing a fleet of 53 vehicles — ranging from Toyota Quantums to large luxury coaches — to ensure smooth and efficient transport for all participants
Entrepreneurs Organization GLC 2023
The Entrepreneurs Organization hosted its Global Leadership Conference in Cape Town, where Into Africa organized off-site learning experiences. Our role was to create unique, interactive, and engaging activities that took delegates beyond the conference room while ensuring that the core message and key learning objectives were seamlessly woven into each on-site event.
EVENT HIGHLIGHTS
- Into Africa successfully orchestrated 7 simultaneous off-site learning experiences in a single afternoon
- Showcasing some of Cape Town’s most iconic “must-see” locations.
- The operation involved the seamless coordination of 1,600 delegates, utilizing a fleet of 53 vehicles — ranging from Toyota Quantums to large luxury coaches — to ensure smooth and efficient transport for all participants
Closed Conference
World Nutrition Forum 2018
The World Nutrition Forum, hosted by Biomin, has become the premier platform for industry practitioners to share ideas and exchange knowledge. This invitation-only, biennial summit leverages the uniqueness of its location while upholding the highest standards of organization and quality. Into Africa successfully delivered a 7-day programme for 800 international delegates in Cape Town, incorporating high-level conference sessions and curated cultural experiences.
EVENT HIGHLIGHTS
- Conference sessions at the Cape Town International Convention Centre
- Delegates accommodated across three centrally located hotels
- Three formal evening events at Shimmy Beach Club, a combined GOLD Restaurant & Moyo experience, and The Lookout
- Custom-designed offsite tours offering immersive local experiences
- Pre- and post-event extensions for deeper regional exploration
- The event showcased Cape Town’s vibrant culture and world-class infrastructure, reflecting Into Africa’s expertise in delivering complex, high-touch programmes with precision and flair
Closed Conference
World Nutrition Forum 2018
The World Nutrition Forum, hosted by Biomin, has become the premier platform for industry practitioners to share ideas and exchange knowledge. This invitation-only, biennial summit leverages the uniqueness of its location while upholding the highest standards of organization and quality. Into Africa successfully delivered a 7-day programme for 800 international delegates in Cape Town, incorporating high-level conference sessions and curated cultural experiences.
EVENT HIGHLIGHTS
- Conference sessions at the Cape Town International Convention Centre
- Delegates accommodated across three centrally located hotels
- Three formal evening events at Shimmy Beach Club, a combined GOLD Restaurant & Moyo experience, and The Lookout
- Custom-designed offsite tours offering immersive local experiences
- Pre- and post-event extensions for deeper regional exploration
- The event showcased Cape Town’s vibrant culture and world-class infrastructure, reflecting Into Africa’s expertise in delivering complex, high-touch programmes with precision and flair
rolex institute ARTS WEEKEND
Rolex Arts Weekend, a celebration of creativity and collaboration, showcased the work of the 2018–2019 protégés of the Rolex Mentor and Protégé Arts Initiative alongside their world-renowned mentors. Into Africa Destination Management was entrusted with coordinating the Rolex South Africa and international guest programme, ensuring a flawless experience for delegates throughout the weekend.
EVENT HIGHLIGHTS
- Hosted 200 international and South African delegates, including leading figures from the art fraternity and media.
- Partnered with six hotels within the V&A Waterfront to accommodate guests in comfort and convenience.
- Delivered three curated hospitality events at prestigious venues including Zeitz MOCAA, Constantia Glen Winery, Kirstenbosch Botanical Garden, and Baxter Theatre.
- Facilitated the individual movement of delegates around Cape Town.
- Coordinated the F&B component for The Ceremony, attracting 400 guests.
- Oversaw guest logistics for the Match in Africa charity tennis event.
rolex institute ARTS WEEKEND
Rolex Arts Weekend, a celebration of creativity and collaboration, showcased the work of the 2018–2019 protégés of the Rolex Mentor and Protégé Arts Initiative alongside their world-renowned mentors. Into Africa Destination Management was entrusted with coordinating the Rolex South Africa and international guest programme, ensuring a flawless experience for delegates throughout the weekend.
EVENT HIGHLIGHTS
- Hosted 200 international and South African delegates, including leading figures from the art fraternity and media.
- Partnered with six hotels within the V&A Waterfront to accommodate guests in comfort and convenience.
- Delivered three curated hospitality events at prestigious venues including Zeitz MOCAA, Constantia Glen Winery, Kirstenbosch Botanical Garden, and Baxter Theatre.
- Facilitated the individual movement of delegates around Cape Town.
- Coordinated the F&B component for The Ceremony, attracting 400 guests.
- Oversaw guest logistics for the Match in Africa charity tennis event.
eemea sales meeting
In January 2020, Into Africa Destination Management delivered a 350-delegate sales meeting in Johannesburg for an international medical company. The multi-day programme brought together delegates for a dynamic combination of plenary conferencing, product fairs, team building, community engagement, and celebratory dinners, culminating in a memorable awards evening.
EVENT HIGHLIGHTS
- Accommodated 350 international and South African delegates across three hotels.
- Seamlessly managed transport logistics, including Gautrain tickets, coaches, and private transfers.
- Curated four exclusive dinners, including a welcome reception, African-themed experience, and a prestigious awards dinner.
- Designed unique team-building and ice-breaking activities, both in conference sessions and offsite.
- Incorporated a corporate social responsibility project, ensuring a meaningful legacy for the host community.
KEY INSIGHTS
Looking back at the guests feedback, we noticed that their personal highlight for the trip was the CSR activity, where as a group they made 120 bicycles. It reminds us that guests want to give back and be involved within the community of the country they are visiting.
AI, Project Manager for this Sales Meeting, Into Africa
eemea sales meeting
In January 2020, Into Africa Destination Management delivered a 350-delegate sales meeting in Johannesburg for an international medical company. The multi-day programme brought together delegates for a dynamic combination of plenary conferencing, product fairs, team building, community engagement, and celebratory dinners, culminating in a memorable awards evening.
EVENT HIGHLIGHTS
- Accommodated 350 international and South African delegates across three hotels.
- Seamlessly managed transport logistics, including Gautrain tickets, coaches, and private transfers.
- Curated four exclusive dinners, including a welcome reception, African-themed experience, and a prestigious awards dinner.
- Designed unique team-building and ice-breaking activities, both in conference sessions and offsite.
- Incorporated a corporate social responsibility project, ensuring a meaningful legacy for the host community.
top sales incentive
Into Africa Destination Management curated a 5-day top sales incentive trip for an international appliance company, spanning Johannesburg and Cape Town. The programme combined luxury, adventure, and exclusive experiences for 123 high-achieving guests, including a unique overnight stay in a bespoke luxury tented camp in The Pilanesberg and four nights in Cape Town.
EVENT HIGHLIGHTS
- Accommodated 123 international guests in a luxury tented camp in The Pilanesberg, set up exclusively for the client.
- Hosted a welcome dinner and party under the stars, creating an unforgettable opening experience.
- Delivered exclusive dining experiences and a gala dinner in Cape Town.
- Facilitated an off-site team-building event with lunch in Franschhoek, combining engagement with local cultural experiences.
KEY INSIGHTS
It was a busy trip, which was jam packed from the start to the finish. While the group loved their stay at the tented camp, they did hope to be able to have a little more time at leisure to soak it all up. It is importanted to always ensure some downtime.
AI, Project Manager for this Sales Meeting, Into Africa
top sales incentive
Into Africa Destination Management curated a 5-day top sales incentive trip for an international appliance company, spanning Johannesburg and Cape Town. The programme combined luxury, adventure, and exclusive experiences for 123 high-achieving guests, including a unique overnight stay in a bespoke luxury tented camp in The Pilanesberg and four nights in Cape Town.
EVENT HIGHLIGHTS
- Accommodated 123 international guests in a luxury tented camp in The Pilanesberg, set up exclusively for the client.
- Hosted a welcome dinner and party under the stars, creating an unforgettable opening experience.
- Delivered exclusive dining experiences and a gala dinner in Cape Town.
- Facilitated an off-site team-building event with lunch in Franschhoek, combining engagement with local cultural experiences.
KEY INSIGHTS
It was a busy trip, which was jam packed from the start to the finish. While the group loved their stay at the tented camp, they did hope to be able to have a little more time at leisure to soak it all up. It is importanted to always ensure some downtime.
AI, Project Manager for this Sales Meeting, Into Africa
Bring your next Global Leadership Meeting to Africa
PARTNER FEEDBACK
Newmark Hotels and Reserves
KIM GUNNELL, Head of MICE Sales
“Partnering with Into Africa has been a game-changer for us as a hotel portfolio management company in Africa. As a accommodation supplier, their expertise in destination management is unparalleled. They consistently provide us with challenging itineraries that test our cabilities (in a good way) which are well-organized, all while ensuring that logistical details are flawlessly handled. Their knowledge of the African market, along with their deep-rooted local and international partnerships, allows us to offer unique experiences that guests truly value. Working with Into Africa has not only boosted our standing on a international platform but also helped us enhance our reputation for delivering exceptional, tailored experiences. If you are looking to collaborate with a top-tier destination management company, Into Africa are it.”
An African Anthology
CHRIS ANAGNOSTELLIS
“Working with Into Africa has always been a fantastic experience. Their professionalism, attention to detail, and seamless communication make every collaboration with An African Anthology a success. They truly understand the value of local engagement, sustainability, and creating unique, authentic experiences, which align with our core values.
Into Africa’s team fosters strong partnerships, integrating suppliers like us into the process and ensuring mutual success. It’s a pleasure to work with such a dedicated and forward-thinking team, and we look forward to many more successful projects together.”
The Westin Cape Town
MARISKA WALTERS, Director of Group Sales
“The Westin Cape Town has worked with Into Africa for many years. Their professional and creative team always goes the extra mile to ensure every event is a success. They personalise every interaction, making the planning process seamless and effortless. What sets Into Africa apart is their ability to understand their clients’ needs and tailor extraordinary, unique experiences for MICE groups. Their attention to detail ensures that we’re perfectly aligned with their vision for a successful event. We also value the high service standards they uphold, which align with our commitment to excellence.”
One&Only Cape Town
NICOLA EVERITT, Sales Manager
“Into Africa has been a long-time partner of One&Only Cape Town, and deservedly so. Their professionalism and intimate knowledge of both the industry and the resort are truly unmatched. They consistently go above and beyond and always ensure every detail aligns perfectly with our luxury standards, their team delivers with precision and care.
Beyond their expertise, working with them is always a pleasure—their passion, reliability, and genuine commitment to excellence make them an invaluable partner.”